Allstate Foundation's Purple Purse Challenge


Throughout the month of October, the YWCA Lower Cape Fear participated in the Purple Purse Challenge from the Allstate Foundation. We raised funds to support survivors of domestic and financial abuse in our New Choices Professional Development & Empowerment Program. New Choices provides financial counseling & literacy, tuition-based assistance, and many other services that support women and their families.

Our Board of Directors, staff, volunteers, and community partners helped us spread the word about the online fundraising tool for the Purple Purse Challenge. We placed "Change Purses" all over town in small businesses, asking for spare change donations to support the Challenge. We held the Potluck for Peace in October with the special topic of "Violence Against Women of Color," and engaged in an open dialogue about domestic and financial abuse. We awarded THE Purple Purse, designed by Serena Williams, to our top fundraiser at the end of the Challenge - Board Member Evelyn Bryant. 


Thanks to your support, we raised $3,150 for our New Choices program to date. The donations we received will help move these women from shelter to self-sufficiency. The impact of your generosity is felt not only in our organization, but in the homes of these women and their families.


If you are interested in more information about this campaign, please email us.