Kathryn E. Roberts

The YWCA Lower Cape Fear, the oldest and largest women’s movement, providing services for women and their families, is hosting its Level Up! Small Business Conference and Pitch Competition on Tuesday, May 14th at Windell Daniels Hall at Cape Fear Community College Union Station. This event aims to inspire and support female entrepreneurs on their journey to success!

The day will kick off with a Small Business Workshop and a Panel Discussion, setting the stage for the exciting Pitch Competition!

We are excited to unveil the 6 finalists of the Level Up Pitch Competition. These six entrepreneurs have showcased remarkable creativity, innovation, and commitment to their ventures, earning them a coveted spot in the final round of this thrilling competition:

• Andrea Townsend - Azalea Antiques & Art

• Dawn McDowell - Creatively Covered Co.

• Lynne Jones - LJ Design Studio

• Adrienne Arrington-Kenion - Queen Esther Teas

• Edith King - Etcetera Art + Play

• Jennie Wenk - Mini Monets

Prepare for a day of empowerment and education with not one, but two impactful events! The morning will feature an engaging Small Business Conference, headlined by a dynamic workshop led by Kathryn E. Roberts, CEO of BlueWater Group Inc. Titled "How to Launch and Grow Your Business," this interactive session will cover a range of essential topics including leadership, performance evaluations (KPIs), risk management, resource management, manufacturing/service, supply chain management, customer management, problem-solving methodology, document & record control, and continual improvement.

Following Kathryn's empowering workshop, join us for a stimulating panel discussion led by esteemed area experts and business leaders: Josh Hallingse, Tracey Newkirk, and Clem Seifert Jr. Our panelists will guide an insightful session where attendees can connect with the right people, discover available resources and opportunities, receive assistance with their business challenges, and have their burning questions answered.  

Don't miss this powerful day of learning, networking, and inspiration! Register today to secure your seat, as seating is limited. Limited vendor opportunities are also available for those interested in showcasing their products or services at the event. The Small Business Conference and Pitch Competition is a must-attend event for anyone looking to Level Up their business. Join us and gain the insights and inspiration you need to succeed!